The BrewMaster To Open More Franchisee Outlets In Tier I and II CitiesDated: 11 November 2013 | Category: Press releases |
Ludhiana-based F&B and Micro-brewery brand, The BrewMaster, will be expanding their business to more Tier I and II cities in the country soon. Two-year old company, which is specialised solution providers for setting up restaurants and micro-breweries, will be soon opening first two franchisee outlets in cities like Mohali and Bengaluru. Informing this, Harpreet Singh Chadha, Managing Director, The BrewMaster, said that these outlets will be ready by the first quarter of 2014. The other cities where, the company is planning to open outlets immediately after that are Pune, and Amritsar, he said.
Currently, the company operates three self-owned restaurants and micro-breweries in Ludhiana, Jalandhar and Delhi. The Delhi outlet is a standalone restaurant as excise laws in Delhi do not permit micro breweries. Chadha said that the company would be exploring franchisee expansion across India in a major way.
He said that micro brewery market in India is growing at a rapid pace of 150 per cent every year and holds enormous future growth potential as well. “The market has just opened up and therefore growth opportunities are quite promising,” he said. Chadha said that The BrewMaster is the one-stop solution provider for micro-brewery business and have already supplied equipments, etc. for at least 20 companies in the country.
The flagship venture of the group in Ludhiana is spread over 10,000 sq ft in a prime retail mall in the city – West End Mall – with a micro brewery spread across 2,000 sq ft. The outlet has a 96-cover fine dining restaurant – The Mix – with a Teppanyaki grill; a lounge and night club – Chaos.