Write up on Tribune Life Style – Brewing a storm

Dated: 21 December 2012 | Category: Press releases |

The food industry in expanding at a rapid rate with the options increasing every passing day, which is making eating out an adventure for the foodies. The enterprising town of Ludhiana is known for many firsts and now we have a swanky eating joint with fresh beer brewing inside it!

Brew Master in the West End Mall has a micro-brewery as the backdrop while you enjoy the multi-cuisine food. “This concept combines a restaurant and beer factory. It is inspired by the West and this is our first destination in Punjab, as we know the zest for good living here,” says Chief manager Naveen Uniyal.

Interestingly, both the young and elderly flock to Brew Master to get the taste of freshly brewed beer. “The best is that we can make our own beer,” echo visitors Vicky and Gautam while sipping on ‘Amber’ and ‘Brunette’ varieties, respectively. The best part is that visitors can experience the whole procedure right from brewing to fermentation to conditioning and get a feel of the authentic taste.

“I came for a simple glass of beer but was pleasantly surprised to sip a beer cocktail,” says young enterpreneure Anmol Sareen while relishing the “Raging Bull” even as his friend ordered a “Beer Bomb”. Other varieties in the menu are ‘Space Monkey’, “Dark and Stormy’, Michelada Twist, ‘Beer Buster’ at all.

As for the starters, the well-made Japanese dish ‘Teppanyaki’ with crisp, slightly spicy chicken, veggies and steamed fish with black bean sauceis quite popular.

The joint is also getting popular as the destination for kitty parties. As Naveen puts it, ‘We have realised that unless we please the ladies here, we can’t succeed. Therefore, we offer an array of mocktails and some light beer for them.’ For the sweet ending, it is well-decorative fried ice cream and chocolate truffles, which complete the meal at the BrewMaster.

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